Celebrity Benefit

Creator and innovator, musician and producer, artist, and philanthropist, Herb Alpert is a man with a profound passion.

Born in Los Angeles, the future trumpeter came of age in a house filled with music.  At the age of eight, he was drawn to the trumpet in a music appreciation class in his elementary school.

“I was very fortunate that I had that exposure to music and was encouraged to stick with it. Years ago, when the arts programs were cut out of our public schools, so many kids stopped having that kind of opportunity.”

A legendary trumpet player, Alpert’s extraordinary musicianship has earned him five #1 hits, nine GRAMMY® Awards, the latest from his 2014 album, “Steppin’ Out,” fifteen Gold albums, fourteen Platinum albums and has sold over 72 million records. Herb Alpert & The Tijuana Brass propelled his sound into the pop music limelight, at one point outselling the Beatles two to one. In 1966, they achieved the since-unmatched feat of simultaneously having four albums in the Top 10– and five in the Top 20.  Herb Alpert also has the distinction of being the only artist who has had a #1 instrumental and vocal single.

Some of Herb Alpert and the Tijuana Brass’ fourteen Top 40 singles include; The Lonely Bull, Mexican Shuffle, Spanish Flea and the GRAMMY®-winners “A Taste of Honey” and “What Now My Love,” and the #1 hits “This Guy’s In Love With You” and “Rise.” Shout! Factory recently released deluxe re-masters of the entire TJB catalogue plus Lost Treasures, a compilation of vintage rarities, and Rewhipped, featuring hot remixes of every track from Whipped Cream & Other Delights. In all, Alpert has recorded over thirty albums and produced for many other artists, including Sergio Mendes & Brasil ’66, Stan Getz, Michel Colombier, Gato Barbieri, and Alpert’s wife, GRAMMY winning vocalist Lani Hall, to name a few.

As an industry leader, Alpert’s commitment to artists with personal vision guided A&M Records (with partner Jerry Moss) from a Hollywood garage operation into one of the most successful independent record labels in music history that started in 1962 with Herb Alpert and the Tijuana Brass. Stars including Janet Jackson, Quincy Jones, Sergio Mendes & Brasil ’66, Stan Getz, Cat Stevens, Supertramp, The Carpenters, Carole King, Sheryl Crow, Peter Frampton, The Police and scores of others that are evidence of the consistent quality and diversity of the A&M Records family.

In 2006, Alpert and Moss were inducted into the Rock and Roll Hall of Fame in recognition of their accomplishments and are a part of the Grammy  Museum’s “Icons of the Music Industry” series. In 2013 Herb Alpert was awarded The National Medal of Arts Award by President Barack Obama for his musical, philanthropic and artistic contributions.

Herb Alpert has continually explored other artistic ventures, always acknowledging a connection between music and visual art in his creative process. A painter for over four decades, Alpert’s bold, abstract expressionist canvases have been exhibited internationally and are a part of the permanent collections of MoCA Museum in L.A. and The Tennessee State Art Museum in Nashville and has been shown in galleries around the U.S. and Europe.

A sculptor for over three decades Alpert has installed his lyrical sculpture and his massive, bronze Totem sculptures that have been on public display throughout Los Angeles, New York City, Nashville Tennessee, and most recently Chicago. Alpert explains, “There is a certain satisfaction and energy that comes from playing the horn – a feeling that I am really in my element. I am passionate about what I am doing, whether painting, sculpting or playing the trumpet. I am just trying to create whatever comes out in the spontaneity of the moment.”

Broadway theatre is another arena in which Alpert has enjoyed success. His producing credits include the Tony Award/Pulitzer Prize-winning production of Tony Kushner’s Angels in America, Jelly’s Last Jam, Arthur Miller’s Broken Glass, August Wilson’s Seven Guitars and The Boy from Oz.

With his desire to bring the arts back to young people, the Herb Alpert Foundation is helping to change the educational environment. The Herb Alpert Foundation supports a number of educational, arts and compassion oriented programs, dedicated to serving young people to help them reach their potential and lead productive, fulfilling lives and to support their unique creative energies and special talents. HAF supports young people to live free from prejudice and, with its many programs, nurtures a capacity for empathy, compassion, mutual respect, tolerance and kindness.

To keep jazz alive, The Herb Alpert Foundation, which he oversees with his wife Lani Hall Alpert, has worked with the Theolonius Monk Institute at the UCLA Herb Alpert School of Music. The UCLA Herb Alpert School of Music focuses on cross- cultural experimentation and musical diversity with an emphasis on music and influences from around the world. In an effort to prepare young musicians to succeed in a world far different than the one he knew starting out, the school is part of Alpert’s vision of the transformative power of the creative experience.

Over the past 20 years, 100 mid-career, risk-taking artists have received the Herb Alpert Award in the Arts in conjunction with Cal Arts, which also houses the Herb Alpert School of Music at Cal Arts.

In addition to his on-going creative outlets in music, philanthropy and the arts, Alpert owns the noted Vibrato restaurant/jazz club in Bel-Air, California. He also continues to perform and tour across the country with his wife, Grammy-winning singer, Lani Hall.

His priorities derive from the same sense of generosity and humility that has guided him through a long, illustrious career. In all of these ventures, there is a harmony not unlike Alpert’s music. A flowing of energy and sound, a dedication to quality, which sustains everything Alpert does. With more than 40 years of continuous philanthropic, musical and artistic activity, Alpert has established  a legacy that reflects his firm belief that the arts can make a difference in the world and in the lives of each of us.